Origen rebrands as Astralis ahead of 2021

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There'll be a new face in the LEC in 2021 as Origen rebrands as Astralis

Storied EU LCS and LEC organisation Origen has revealed a dramatic name change as it rebrands as Astralis. The team, originally founded by legendary mid laner Enrique “xPeke” Cedeño Martínez, revealed the rebranding on Twitter on the morning of September 15.

With the change in name, the squad takes on the branding of its sister team within parent company RFRSH Entertainment. In 2019, Origen was acquired by RFRSH to become part of the Astralis Group. Astralis’ most notable contributions to esports have been in the form of its CS:GO roster.

As part of the announcement, it was also revealed that general manager Martin “Deficio” Lynge and founder xPeke would be stepping away from the organisation. Both veterans of the European League of Legends Scene, Deficio has since seen multiple roles from broadcaster to manager. Meanwhile, xPeke has primarily been known for his ownership of Origen. Both will now move on to new opportunities.

New Name, New Opportunities?

However, the name change isn’t all good. As Origen rebrands as Astralis, the team leaves behind a plethora of hashtags, nicknames, and memes which have energised their player base. But as some are quick to point out, Origen’s brand is one that has drastically fallen in stock during its six years of existence. 

Astralis, on the other hand, is one of the biggest names in CS:GO. They’re also a rising star within the esports scene as a whole. Since their rise to prominence, the team has had its fair share of controversies and scandals. But overall remains a strong brand. The revitalised team will enter the next scene with a new identity and perhaps a chance for a fresh start. 

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