We’re less than a week out from the start of the LCS, but the biggest news isn’t a last minute roster swap or talent announcement, but that Bud Light is now the official beer of the league.
The news broke in a tweet posted earlier today, welcoming the last-minute sponsor to the league. Immediate reactions to the move have been largely positive, although some critics from across the pond have lampooned the choice of beverage:
Bud Light’s move into esports has not been unexpected. In April of last year, Bud Light brewers Anheuser-Busch became the official beer of the Overwatch League. Then in June it was reported that Anheuser-Busch had filed a trademark to become “The Official Beer of Esports,” before becoming the official beer partner of the NBA 2k League two months later.
The company has also filed trademarks for “The Official Beer of Gamers” and “The Official Beer of Gaming,” but is yet to utilise either of these titles.
With their newly announced deal with the LCS, Bud Light is now partnered with two of the largest esports leagues in existence, and can very much back up its claim to be the official beer of esports. It’s also a great boon for the LCS, who gain a huge sponsor to raise their already impressive profile. Something definitely worth the legions of Twitch chatters sure to be typing “sell out!” every time the Bud Light logo appears.
You can catch the start of the newly sponsored Spring Split of the 2020 LCS season this Saturday, January 25. And keep your eyes peeled on Dartfrog for all the latest League of Legends news and analysis on our Twitter, Facebook, Instagram, and Twitch.
